INFORMATION THE SERVICES OBTAIN AND USE
Non-personal Data. Non-personal Data means any information that does not directly identify you, including “automatically collected data,” “aggregated” or “anonymized” information that Lightvessel collects to inform it how others use the Services. Such Non-personal Data includes, but is not limited to, (i) device properties, including, but not limited to, type, IP address, Media Access Control (“MAC”) address and unique device identifier or other persistent or non-persistent device identifier (“Device ID”); (ii) device software platform, operating system, type of Internet browser, and firmware; (iii) mobile phone carrier; (iv) web browsing patterns, including websites visited; (v) geographical data such as zip code, area code, and other non-precise location information; (vi) the way in which you use the Services, including frequency and duration of usage; and (vii) other Non-personal Data as reasonably required by Lightvessel to enhance the Services. In order to collect such Non-personal Data, Lightvessel may use tools, such as cookies, described below, or third party analytical software to automatically collect and use such Non-personal Data, including products by such as Google Analytics, Hotjar, Facebook Ads and Pinterest Ads.
Personally Identifiable Information (“PII”). PII means personally identifiable information that specifically identifies you as an individual. Lightvessel obtains some of your PII such as your name and email address. You may also be asked to provide a user name and password to access the Services. Other ways in which Lightvessel may obtain your PII include, accessing Services with a third party ID, such as social networking sites, subscribing to Lightvessel updates, or to respond to any offers, requesting technical support, and when PII is otherwise required for use of the Services. Your decision to give Lightvessel your PII is completely optional.
Lightvessel may use your PII to contact you from time to time to provide you with important information, commercial content, special offers, updated information, required notices, and marketing promotions. Lightvessel may also share encrypted versions of information you have provided in order to enable our partners to append other available information about you for analysis or advertising-related use.
Lightvessel may use PII and Non-personal Data, both individually and combined together, for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing Lightvessel’ communications and to further develop the Services. Lightvessel may combine Non-personal Data with personal data.
DISCLOSURE OF NON-PERSONAL DATA AND PERSONALLY IDENTIFIABLE INFROMATION
Lightvessel may share Non-personal Data and your PII with third parties in the following ways:
As required by law, such as to comply with a subpoena, or similar legal process;
When Lightvessel believes in good faith that disclosure is necessary to protect its rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
If Lightvessel is involved in a merger, acquisition, or sale of all or a portion of its assets, in which case you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of PII, as well as any choices you may have regarding this information.
To advertisers and third party advertising networks and analytics companies as described above.
Lightvessel may also use and disclose to third parties any Non-personal Data that Lightvessel collects to manage and provide the Services, as well as to further develop the Services. You hereby acknowledged and agree that any third party analytic companies or advertising companies utilized by Lightvessel may combine the information collected with other information they have independently collected from other services or products relating to your activities. The combination of Lightvessel’s Non-personal Data with their data may turn otherwise non-personal data into personally identifiable data. These companies collect and use information under their own privacy policies.
Lightvessel shares PII only with the owner’s informed consent. With your consent, from time-to-time, Lightvessel may provide its business partners with contact details for direct marketing purposes of relevant services, products, and programs. If you no longer wish your information to be shared, please let us know.
Deletion (Opt-Out). In order to delete the PII you submitted, notify us via our contact form that you wish to delete your PII or any part thereof contained at our databases. Lightvessel will respond to your request within a reasonable time, and use commercially reasonable efforts to delete your PII; however, it may be impractical to remove all of your PII without some residual information being retained by Lightvessel. Please note that some or all the PII may be required in order for you to properly use the Services. Lightvessel may also be required to retain some or all of your PII by law.
Modification. You can modify or update your PII in your account settings. If you need help, please contact us. Please note that deletion of your PII from our database will not prevent Lightvessel from using gathered anonymous information.
CALIFORNIA’S “DO NOT TRACK” LAW
Do Not Track (DNT) is a privacy preference that users can set in their web browsers. Lightvessel’s Services do not currently respond to Do Not Track (DNT) signals.
Lightvessel does not knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us. Lightvessel will delete such information from our files within a reasonable time.
Lightvessel is concerned about safeguarding the confidentiality of your PII. We provide commercially reasonable physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve the Services. Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches, and there is the possibility that despite Lightvessel’s reasonable efforts, there could be unauthorized access to your personal data. By using the Services, you hereby acknowledge and assume this risk.
DISPUTES AND LEGAL PROCEEDINGS
If you have any questions regarding privacy while using the Services, or have questions about our practices, please contact us on the page listed above. You can also reach us by postal mail at:
199 Paseo de Peralta Suite D
Santa Fe, NM 87501
Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of personal information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. The law provides that companies must inform consumers about the categories of personal information that have been shared with third parties, the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. To request a copy of the information disclosure provided by Lightvessel pursuant to Section 1798.83 of the California Civil Code, please contact us via the email or address stated above. Please allow 30 days for a response.